What is that story? What is it saying?

Behind the scenes, what does that story really want?

If the story wants to sell you something, it should send your imagination into the Land of Gotta Get It. (And just like Pinocchio — that story shouldn’t have a long nose or donkey ears.)

If the story wants to tell you something, it has to be compelling and organized. Its journey needs memorable mile-markers, not just bread crumbs. (A yellow brick road is much easier to follow!)

Purpose-driven design. That’s the goal.

Browse through my design portfolio, and you’ll see what I’m all about.

– Pat Virzi

When I’m not designing, sometimes I write about print, design, and life in general. Check out my posts here, and you can see how the tale wags my blog.