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“Freestyle My Future”
Multi-Touch Marketing
and Informational Campaign
Grand Prairie Independent School District
2010
MAILER CARD
Variable Data front and back, plus personalized URL through Mindfire
approximately 13,600 pieces mailed
PERSONALIZED LANDING PAGES
Mindfire website “landing pages”
One unique page per grade, from 6th through 12th grades
Real-time granular detail, activity reports and detailed analytics provided by Mindfire
Each grade’s landing page incorporated on-site and off-site links to grade-specific documents and resource urls for students and parents, including:
Academic Handbooks
Choice Sheets
Showcase Flyers
Pre-AP Contracts
Pre-AP Reading Lists
Code of Conduct
TAKS info
Next Year School info
College Board, FAFSA, Scholarships, Great Texas Scholars, Colleges, Jostens, ACT & SAT, Parent Portal, Volunteer Application, E Report, Campus Websites, etc.
ACADEMIC HANDBOOKS
created in both print and pdf e-book editions
Middle School – English version
Middle School – Spanish version
High School – English version
High School – Spanish version
SHOWCASE 2010 FLYER / POSTER
English version
Spanish version
Brochures | Business Cards
Magazines & Newsletters | Booklets & Programs | Catalogs, Directories & Books
Direct Mail | Cross-Media Marketing | Display Ads
Invitations | Menus | Cover Art | Miscellaneous
Pat Virzi 
